This is the same team who retained The Ashes in Australia last winter and beat the then world’s top team, India, last summer. These players and the management have obviously not deteriorated to ‘rock bottom’ overnight. They have lost a cricket match in the strange environment of a virtually empty stadium in Dubai, on an unfamiliar pitch, against the world’s most unpredictable side. One minute Pakistan bicker and sulk, the next minute they can turn anyone over.

 

Needless to say, there was no shortage of negative comment from former England batsman Geoffrey Boycott in The Telegraph. Indeed, the headlines were his words: ‘Pathetic, Shocking, Clueless’. 

 

England may lose the test series because their opponents perform better and we play below par. However, this is yet another example of the power of the media. Within a few days our pride in the world’s best cricket team can be turned to one of doubt, and perhaps in no time at all, ridicule! 

 

Of a more serious nature we’ve seen national economies, currencies and world leaders slaughtered by the media recently. Sometimes quite rightly, sometimes unfairly. I’m not taking sides, I’m just highlighting its power. As a PR agency, it’s not just a challenge to get a story on-line or maybe in the press: It’s also about airing positive messages, and taking the chance that they don’t get hidden or even rejected when an economy collapses or a terrorist meets his grizzly end.

 

Roger       

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