Case Studies
New to PR or an old hand, we hope you find these case studies useful. They show how we start a PR campaign with a set of circumstances and a brief, develop and deliver a programme of work and evaluate its effectiveness - smartly. For any further information just email us at info@souterpr.co.uk or call us on 0161 486 9102.
Ossur UK
Plagiocephaly Awareness Week
Souter PR was tasked by Ossur UK, a global leader in orthopaedics, to help raise awareness of its PlagioCare treatment for babies with plagiocephaly. However, the condition itself is not recognised by the NHS, with many parents finding out about their baby’s condition too late, meaning that treatment is not possible.
Find out moreEkso Bionics
European launch of the exoskeleton
In October 2011, Souter PR was recruited to launch Ekso, a new bionic exoskeleton that helps people with spinal injuries to walk again. The success of the campaign was dependent on a strong media relations strategy that would maximise the news potential of this new invention. Souter exceeded the client's expectations with coverage achieved across all media channels.
Find out morePlastic Card Services
PCS gets its green card
In December 2010, Plastic Card Services (PCS) launched a new ‘greener’ alternative to a conventional plastic card, it was Souter's job to tell the story of this unique alternative and to help raise the profile of the company and its commitment to developing cleaner, greener processes and materials.
Find out moreGold Award Winner - Corporate and Business Communications - CIPR NW PRide Award 2011
Warburtons
W Magazine
Warburtons new-look, internal magazine, W was launched in February 2011 replacing the existing Well Red. Souter is tasked to deliver six issues a year and is involved in all aspects of project management including liaison with the internal communications manager, all contributors, page designers, print and fulfilment.
Find out moreGold Winner - Internal Newspaper or Magazine - CIPR NW PRide Awards 2011
Uncle Joe’s Mint Balls
The Two-Billionth Mint Ball
Souter PR was employed by Wigan based sweet-maker, Uncle Joe’s Mint Balls to devise a PR strategy around the production of its 2billionth Mint Ball. The heritage brand, established in 1898 wanted to use the significant milestone to increase its profile in the North West and nationally...
Find out moreCroftons Solicitors LLP
Accident App
Croftons Solicitors LLP are a specialist firm of Personal Injury (PI) Solicitors dealing with all types of personal injury cases on a nationwide basis. They have a long history of providing high quality PI and other legal services to their clients...
Find out moreWarburtons
Play Safe Keep Safe Campaign
As a major food manufacturer family bakers Warburtons is committed to implementing stringent health and safety procedures across its 11-strong bakery network. To underline its corporate safety commitment Warburtons briefed Souters to develop a safety-led initiative in the community...
Find out moreFinalist - Community Campaign, CIPR Awards North West 2006/07
Warburtons
Healthy Families Campaign
Blackburn is one of a number of towns in the North West which has a large ethnic minority community. Asians account for a large number of independent retail customers and consumers...
Find out moreGold Award Winners - Best Community Project, North West PRide Awards 2003/4
Retrak
Partnership with Greater Manchester Police
Souter PR was appointed by Retrak to promote its partnership with Greater Manchester Police (GMP). The partnership initiative saw twenty volunteers from GMP travel to Addis Ababa in Ethiopia in November 2010 to help refurbish a drop-in centre for street children...
Find out moreWarburtons
Use Your Loaf Campaign
Warburtons asked Souter PR to create and implement an initiative that communicated the importance of ‘safety’ to its target audience – children and parents – and contribute to the reduction of accidents in the community...
Find out moreFinalist - Community Campaign, North West PRide Awards 2004/5
Henshaws Society For Blind People
World Record Hand Print Painting
To launch Henshaws High Five £5 million fund-raising campaign in Manchester and to raise awareness of Henshaws Society for Blind People and its services, we wanted to find a concept which would provide strong cut through in a highly cluttered charity sector...
Find out moreSilver Award Winners - Charity/Non Profit campaign, CIPR Awards North West 2006/07
