Souter pick up a lifesaving brief
24 January 2012
Souter PR has picked up a consumer brief from Cardiac Science, a global supplier of automated external defibrillators (AEDs). The team will be working closely with UK marketing, based in Sale, and partners, to raise awareness of the importance of AEDs in the community and work place.
Souter PR will be working with Ambulance Trusts across the UK to explain the context and urgency of action to the public.
Around 250 people a day die from sudden cardiac arrest in the UK, yet, unlike in the US, there is no legal requirement to deploy AEDs in public places.
Cardiac Science manufacture AEDs which are fully automated and designed to be safely used by anyone regardless of training by instructing the user to simply follow the step by step instructions, render a shock and save a life.
Souter PR’s campaign will tell the stories of the latest installations of the AED kit, the organisations responding to the call and the personal testimony of those who have been saved.
Cardiac Science MD, Shaun Ingram, said: “Souter showed us what a proactive press office could do for the brand and how the stories could be told. We are looking forward to seeing them hit the media and drive up consumer awareness.
“The campaign is part of a longer-term goal to get AEDs as commonplace as fire extinguishers and to build confidence in their use by the public.”
Sue Souter, MD, said: “From time to time a campaign comes along where PR and pro-active story-telling can play a huge part. This is that campaign. What could be more inspiring than telling stories about life-saving technology?”
Cardiac Science is one of the leading suppliers of automated external defibrillators (AEDs), as well as other ECG and cardiac rehabilitation equipment. Cardiac Science AEDs can be found in locations such as schools, workplace, military installations and hospitals worldwide.
